7.25.2012

Fall Fashion Favorite: Tommy Hilfiger

It's no secret that I'm a huge Tommy Hilfiger fan. I'm all about stylish American sportswear and the brand always delivers it in spades. Past seasons have delivered some of my most lusted-after items (I'm still lamenting the fact that a pair of those high-heeled duck boots never made it into my closet) and this season is no different. But before I go into pieces though, let's talk the ad campaign.

click to enlarge

I've spent the last few seasons just about obsessed with the Tommy Hilfiger ad campaign. The "Hilfigers" (wouldn't it be nice if we could all create our own fictitious, ridiculously attractive families) tell a story each season, painting a picture of a sprawling upper crust family that does everything together - hanging out at the country club, taking camping trips or just celebrating the holidays in a massive Connecticut house covered in plaid. To me, the ad campaigns strike the right balance of aspirational and inclusive - sure, the family is dressed in the latest not-inexpensive Tommy, but, while the lifestyle screams 'wasp,' the mix of models, however genetically unfair they may be, doesn't.



There are so many things I love about this ad campaign. I'm not much of an outdoors person, but I have to admit that a glam, all-American foxhunt in a English country manor meets Fifth Avenue (home to the Tommy Hilfiger flagship, of course) vein is right up my alley. Especially if I could dress in the quilted jackets (and I'd like all of those quilted jackets, please) and tweeds showcased above. I'd like to spend my Autumn dressing like a private school refugee crossed with a former competitive show jumper crossed with Spencer Hastings, so my fantasy fall wardrobe is full of well-tailored tweed blazers with elbow patches, cable knits (or cable knit prints like the ones the Tommy team rendered on silk for this season) and knee-high boots in buttery leather. Another thing to love about this ad? The Craig McDean-shot campaign was snapped in Warrenton, Va. - right in my (proverbial) backyard! If you didn't know, Virginia is home to some prime horsey-set country which makes it the perfect setting for the old money meets modern sensibility feel of the Hilfigers.

I can't forget about my favorite looks from the runway show which hit all the right notes of preppy equestrian cool- I'll take all the coats and boots, thanks.

And doesn't that last look remind you of a modern, fashion-forward Samantha Parkington? Love.

Tommy Hilfiger ad courtesy of Tommy Hilfiger
Runway images via NY Mag

1 comment:

  1. Ray Banのネットショップを、いつもチェックしている。この一ヶ月、全然レイバン 新着更新されてなくてガッカリと思ったところ、やっと今日更新された!大好きなレイバン アビエイターが、5点も増やされてうれしい!

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