Do you ever see something and immediately conjure up an image of how your life would be if you owned it? That's how I felt this morning while browsing Moda Operandi (which I have a serious, mostly unrealized, obsession with) and coming across the House of Hackney wares for sale. As a tea party lover, I was immediately drawn to the teapots and cup and saucer sets, but after glimpsing the pajamas above, my heart's desire ultimately settled on the coffeepot, also pictured above. And then I daydreamed - padding around barefoot in my little silk camisole and shorts, making coffee and pouring it into the pot to take with me back to the couch where I read my newspaper and magazines and blogs and sip coffee out of oversized white teacups (I live alone in a sun-filled studio apartment in this daydream). I know that's the point of lifestyle brands, selling to you by appealing to your idea of what your life should or could be - I guess for me that's a studio apartment and matching my sleepwear to my dinnerware, using the Keurig on weekdays and my French press on weekends and having enough closet space to coexist peacefully with my wardrobe... - but there's something about it that's so useful. I know my life won't be vastly improved by buying a pretty coffeepot or some silk loungewear, but the escape of dreaming about that life does me a lot of good during a long workday. Still, I'm going to need to be convinced not to buy either (or both, together) of those items.
House of Hackney coffeepot and pajama set, both from modaoperandi.com
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